A TRADITION of  EXCELLENCE

The BEER family jewelry business was founded in Belgium by the family patriarch. It began as a diamond polishing business and later advanced into international diamond trade. Dedicated to uncovering nature’s treasures and motivated by an unwavering commitment to detail, it quickly grew into a thriving, multigenerational legacy.

The business goes international, opening a branch in Israel and establishing a strong presence in the Tel Aviv diamond exchange .As a family-owned company, it has always operated on three core principles: professionalism, integrity, and transparency. These values have been the foundation of the company since its inception and continue to guide it today, contributing to its excellent international reputation.

In 1967, the Israel Diamond Institute (IDI) was established by the Israeli government, diamond industry organizations, banks, and the country's trade union organization to advance the interests of the diamond industry. Saul Beer attended the event, where he discussed the promotion of trading with South Africa and exporting their diamonds internationally. Notable figures in Israeli society were present, including Prime minister Menachem Begin, President Ezer Weizman, Minister David Levy and Nachman Perl. The Beer family business continues to develop and trade across the globe

In 2019, Zivia Beer joined her family's long-standing jewelry business, infusing it with her own style, passion, and vision. She introduced her exquisite creations and began manufacturing stunning pieces under her name, launching the brand ZBeer.

Recognizing that her clients wanted to be actively involved in the design process, she adapted her approach to meet their unique needs, budgets, and styles. This led her to introduce her innovative method of designing exquisite pieces of jewelry together with her clients, showcasing their unique personalities, and styling it their way.